| Radio
has many natural advantages that make it an excellent choice for an advertising
medium. These advantages include high amounts of time spent listening,
superior targetability, superior listener loyalty, ad recall and message
retention, and much more. Advertisers who recognize the power of radio
advertising have voted with their budgets to the tune of $13.6 billion
in 1997. And this trend continues with an unbroken string of revenue
increases. No other medium can claim over
5 years of uninterrupted revenue growth.
Numbers like that are a direct outgrowth of radio's ability to deliver not only a substantial number of listeners daily, but to make those listeners a loyal and committed bunch who identify with their favorite stations and tend to stick with just one or two. This tendency of radio listeners to identify with just one or two stations is at the heart of radio's excellent targetability. By selecting the station or stations that best fit your target demographic, and by further refining selected dayparts, you can focus your advertising on just the group you most want to hear it. We'd like you to find out
more how intelligently using your advertising dollar on WONN,
the Spirit Of Lakeland, can be a successful
part of your marketing strategy in Central Florida. To find out more,
click the link below and Nancy Cattarius,
our Station Manager, will be
glad to contact you with an advertising plan perfectly suited for your
business, your budget, your clientele and your marketing objectives.
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